01060     2200229   4500001002100000005001500021035002000036008004100056020001900097041000800116082001100124084001700135100002000152245005400172260004400226300003100270500001900301520044400320650001600764990002500780990002500805INLIS00000000000102020221111053606  a0010-0520001020221111                |          | ind    a1-868197-442-6  aind  a380.11  a380.11 UND c0 aUnderhill, Paco14aCall of The Mall :bHow We Shop /cPaco Underhill  bUNDP Electoral Assistance Programme,c-  a227 hlm.; 23 cm. ;c23 cm.  aIndeks : Index  aThe Call of The Mall is an entertaining and shrewd portrait of our fascination with shopping. How do successful stores manipulate us into buying we don't need or into spending more than something is worth? Why is Cartier next to cheap goods, why is mall food so appalling and why is the cinema always hard tofind? The Call of the Mall is full of surprising insights and provides a deeper understanding of how we live, work, play and spend. 4aPerdagangan  a01745/MKRI-P/II-2005  a01745/MKRI-P/II-2005