01164     2200241   4500001002100000005001500021035002000036008004100056020002000097041000800117082001200125084001800137100001900155245006400174260003100238300003700269500003300306520048900339650001900828650002300847990002600870990002600896INLIS00000000000119220221207032912  a0010-0520001192221207                |          | eng    a978-0-470-82-18  aeng  a659.122  a659.122/NEW/d0 aMichael Newman1 a22 Irrefutable Laws Of Advertising And When To Violate Them  aSingapore :bNuansa,c2006  aXXVIII, 266 hal ; 23 cm ;c23 cm  aIndeks : Indeks hal. 261-266  aThis is an authoritative and unique guide to the universal principles that underlie great advertising? the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, "22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers 4a1. Advertising 4a2. Sales Promotion  a07220/MKRI-P/XII-2007  a07220/MKRI-P/XII-2007