01235     2200265   4500001002100000005001500021035002000036008004100056020001800097041000800115082000800123084001400131100002200145245007000167260005200237300002600289500002000315504003000335520048900365650003500854250000800889700002000897990002600917990002600943INLIS00000000000133520221108112734  a0010-0520001335221108                |          | eng    a0-534-63797-3  aeng  a302  a302 BAR m0 aBaran, Stanley J.1 aMass Communication Theory /cStanley J. Baran and Dennis K. Davis  aBelmont, california :bThomson Wadsworth,c2006  a412 p.;23cm. ;c23cm.  aIndeks : Indeks  aBibliography p. 387 - 404  aGet on media's cutting edge today. Mass Communication Theory : Foundations, Ferment and Futere introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because its loaded with study tools, it will help you succeed on exams and in the course. 4a1. Mass Communication - Theory  a4th0 aDennis K. Davis  a07200/MKRI-P/XII-2007  a07200/MKRI-P/XII-2007