01483     2200241   4500001002100000005001500021035002000036008004100056020001800097041000800115082001400123084002000137100004400157245008200201260003200283300003600315504002800351520072100379650003101100650005801131990002601189990002601215INLIS00000000000140820221112015248  a0010-0520001408221112                |          | eng    a981-243-785-1  aeng  a659.209 5  a659.209 5 PUB p0 aPublic Relations in Asia : An Anthology1 aPublic Relations in Asia :bAn Anthology /cEdited by Krishnamurthy Sriramesh  aSingapore :bThomson,c2004  axvii, 341p.; 23,5cm. ;c23,5cm.  aBibliography p.337 -341  aThis is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. 4a1. Public Relations - Asia 4a2. Public Relations - Asia - Cross - Cultural studies  a07309/MKRI-P/XII-2007  a07309/MKRI-P/XII-2007