01714     2200229   4500001002100000005001500021035002000036008004100056020001800097041000800115082001100123084001700134100001900151245005700170250001200227260003800239300003100277520109800308650002601406990002601432990002601458INLIS00000000000192920221013031511  a0010-0520001929221013                |          | eng    a0-7619-6547-5  aeng  a302.23  a302.23 MCQ m0 aMcquail, Denis1 aMcQuail's mass communication theory /cDenis Mcquail  a4th ed.  aLondon :bFoundation Press,c2000  a542 p.; 24,5 cm ;c24,5 cm  aMcQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. 4a1. Mass Communication  a06944/MKRI-P/XII-2007  a06944/MKRI-P/XII-2007