01924     2200277   4500001002100000005001500021035002000036008004100056020001500097041000800112082001300120084001900133100002100152245008000173260003100253300003800284500002600322520110800348650004001456990002501496990002501521990002501546990002501571990002501596990002501621INLIS00000000000288920221027090310  a0010-0520002889221027                |          | eng    a1903684056  aeng  a330.9918  a330.9918 GRA n0 aGras, Gilbert Le14aNew New World :bThe Re-emerging Market In South America /cGilbert Le Gras  aLondon :bRoutledge,c2002  axvii, 316 p. :b: illus. ;c24 cm  aIndeks : p. 293 - 316  aThe book examines the politics, markets, infrastructure, commodities and demographics of the Mercosur and Andean Community nations. It evaluates the South American markets for both current and future investors and will aid your assessment of the viability and return on investments in this new world. It is supported by case studies of major companies with interests in the South American market, and interview with key players including Venezuela's enigmatic president, Hugo Chavez. The book, investigates wheter confidence in the region is justified, growth is sustainable, and wheter South America can finally live up to its economic potential. The purpose of this book : First, given that the Southern Cone of South America accounts for more than 50 per cent of continental gross domestic product (GDP), it will continue to be the primary focus of your company's attention. Second, civil war in Colombia has been a major impediment to investment in that country and may be an increasingly relevant concern to neighbouring nations, depending on how the controversial Plan Colombia initiative unfolds. 4aSouth America - Economic conditions  a10871/MKRI-P/XI-2008  a10872/MKRI-P/XI-2008  a10871/MKRI-P/XI-2008  a10872/MKRI-P/XI-2008  a10872/MKRI-P/XI-2008  a10871/MKRI-P/XI-2008