01997     2200313   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100002200149245008700171250001200258260003900270300003900309500002500348500002500373520107300398650002001471650001201491990003001503990003001533990003001563990003001593990003001623990003001653INLIS00000000000295120221112012350  a0010-0520002951221112                |          | eng    a9780071101837  aeng  a659.2  a659.2 BIV p0 aBivins, Thomas H.1 aPublic Relations Writing :bThe Essentials of Style and Format /cThomas H. Bivins  a6th ed.  aBoston :bJohn Wiley & Sons,c2007  axviii, 377p. :b: illus. ;c23 cm.  aGlossary p.357 - 368  aIndeks : p.369 - 377  aThis is a handbook for those who, by intention or by accident, find themselves in the position of writing for public relations. It is designed to be of aid to both the beginner and the advanced public relations writer. You will find most of the forms of public relations writing, including news releases, backgrounders, broadcast scripts, magazine and newletter articles, brochures, and print advertising copy. It has been updated to include, among other topics, an increased emphasis on writing for and using the new technologies. It is an information on budgeting and scheduling, which has been added to relevant chapters, and a significanlty revamped chapter on choosing the message and medium for your writing. Many of the recommendations contained in this book are based on years of experience as a writer, both in public relations and in general business practice. It is attemp to put most of the reference material that you, as a public relations writer, would need to successfully complete the work which is so vital a part of your chosen profession - writing. 4aPublic Relation 4aWriting  a11127/MKRI/MKRI-P/XI-2008  a11128/MKRI/MKRI-P/XI-2008  a11128/MKRI/MKRI-P/XI-2008  a11127/MKRI/MKRI-P/XI-2008  a11127/MKRI/MKRI-P/XI-2008  a11128/MKRI/MKRI-P/XI-2008