01950     2200325   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100001900149245006600168250001200234260003300246300003800279500002500317504001600342520105500358650001301413650002301426650002501449990002501474990002501499990002501524990002501549990002501574990002501599INLIS00000000000295420221112102445  a0010-0520002954221112                |          | eng    a9780131579614  aeng  a658.4  a658.4 BAR g0 aBarney, Jay B.1 aGaining and Sustaining Competitive Advantage /cJay B. Barney  a3rd ed.  aNew Jersey :bPearson,c2007  axvii, 555p. :b: illus. ;c24 cm.  aIndeks : p.543 - 555  ap.511 - 541  aThis book purposes to summarize and integrate the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Unfortunately, many students of strategic management, whether they are full-time students, part-time students, or practising managers, have found it dificult to get their minds around this rapidly evolving field. Individual articles or books generally push only a single point of view and do not provide the overall integrative framework necessary to apply strategic management concepts in real organizations. With a couple of exceptions, most textbooks do not include information on the most up-to-date research in strategic management, nor do they provide guidance to students or practitioners about how this research might be applied. It has taken several actions to ensure the realization of this purpose: a) integrating startegic management research, b) including the latest research, c) ensuring accessibility and aplication. 4aBusiness 4aStrategic Planning 4aBusiness Enterprises  a11046/MKRI-P/XI-2008  a11047/MKRI-P/XI-2008  a11047/MKRI-P/XI-2008  a11046/MKRI-P/XI-2008  a11046/MKRI-P/XI-2008  a11047/MKRI-P/XI-2008