01985     2200325   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100002400149700002300173700001900196245011600215250001300331260003500344300003500379500002400414520100100438650002401439650004001463990002601503990002601529990002601555990002601581990002601607990002601633INLIS00000000000298320221112105134  a0010-0520002983221112                |          | eng    a9780071285902  aeng  a658.4  a658.4 THO c0 aThompson, Arthur A.0 aA.J.Strickland III0 aJohn E. Gamble1 aCrafting and Executing Strategy :bThe Quest for Competitive Advantage Concepts and Cases /cArthur A. Thompson  a16th Ed.  aNew York :bMcGraw Hill,c2008  axlvi,449p. :b:illus. ;c26cm.  aIndeks : p.I-1-I-44  aThis edition, coming on the hells of the 15th edition published in mid-2006, features 31 of the latest and best cases in strategic management and the very same 13-chapter presentation that appeared in the 15th edition. The purpose of this 16th edition is to satisfy the market's legitimate and understandable yearning for newly-researched cases involving high-interest companies and headline strategic issues. Both professors and students have long preferred that assigned cases be as up-to-the-minute as possible. Class discussions are prone to take on added sparkle and liveliness when a case is hot off the press and poses issues that company managers are still wrestling with or that involve situations where the jury remains out on the wisdom of prior actions taken by management. Sometimes, fast changing industry and company circumstances cause an otherwise good case in an older edition to lose its appeal (because outcomes are known or the issues are rendered moot by subsequent events). 4aStrategic planning. 4aStrategic planning -- Case studies.  a11305/MKRI-P/XII-2008  a11306/MKRI-P/XII-2008  a11306/MKRI-P/XII-2008  a11305/MKRI-P/XII-2008  a11305/MKRI-P/XII-2008  a11306/MKRI-P/XII-2008