02267     2200301   4500001002100000005001500021035002000036008004100056020001800097041000800115082001500123084002100138100001500159700002800174245009900202260003400301300003600335500002600371520134400397650003501741650003301776990002601809990002601835990002601861990002601887990002601913990002601939INLIS00000000000310320221026100029  a0010-0520003103221026                |          | eng    a9781422102084  aeng  a338.709 51  a338.709 51 ZEN d0 aZeng, Ming0 aAnd Peter J. Williamson1 aDragons At Your Door :bHow Chinese Cost Innovation Disrupting Global Competition /cMing Zeng  aBoston :bWarner Books,c2007  axi, 239 p. :b: illus. ;c25 cm  aIndeks : p. 211 - 236  a"The first book to examine this new force, Dragons at Your Door exposes the strategies, strengths, and limitations of these fast-rising competitors and surfaces the logic enabling them to attack high-end industries. The authors provide critical new insight into the nature of these unique companies ? including Huawei, Lenovo, Haier, China International Marine Container, Wanxiang, and Pearl River Piano. And Drawing on examples from multinationals such as Nokia, Intel, GE Medical, LG, Philips, and Procter & Gamble, Zeng and Williamson explainhow to prosper in the face of disruptive competition from the dragon. The Keys: ? Combining cost innovation with your existing strengths to beat dragons at their own game. ? Leveraging your international network to harness knowledge scattered around the world and develop extensive and customized product lines. " ? Challenging the conventional wisdom that today?s niche market segments must inevitably remain low-volume and high-price. ? Transforming the Role China plays in your global network to capture cost advantages in R&D, design, and engineering as well as manufacturing, customization, and service. The Authors also put forward a radical alternative: forge a global alliance with a Chinese company-and use it to bolster your chances of success not just in China but in global markets. 4aStrategic Management - Chinese 4aBusiness Enterprises - China  a11181/MKRI-P/XII-2008  a11182/MKRI-P/XII-2008  a11182/MKRI-P/XII-2008  a11181/MKRI-P/XII-2008  a11181/MKRI-P/XII-2008  a11182/MKRI-P/XII-2008