na INLIS000000000003103 20221026100029 0010-0520003103 221026 | | eng 9781422102084 eng 338.709 51 338.709 51 ZEN d Zeng, Ming And Peter J. Williamson Dragons At Your Door : How Chinese Cost Innovation Disrupting Global Competition / Ming Zeng Boston : Warner Books, 2007 xi, 239 p. : : illus. ; 25 cm Indeks : p. 211 - 236 "The first book to examine this new force, Dragons at Your Door exposes the strategies, strengths, and limitations of these fast-rising competitors and surfaces the logic enabling them to attack high-end industries. The authors provide critical new insight into the nature of these unique companies ? including Huawei, Lenovo, Haier, China International Marine Container, Wanxiang, and Pearl River Piano. And Drawing on examples from multinationals such as Nokia, Intel, GE Medical, LG, Philips, and Procter & Gamble, Zeng and Williamson explainhow to prosper in the face of disruptive competition from the dragon. The Keys: ? Combining cost innovation with your existing strengths to beat dragons at their own game. ? Leveraging your international network to harness knowledge scattered around the world and develop extensive and customized product lines. " ? Challenging the conventional wisdom that today?s niche market segments must inevitably remain low-volume and high-price. ? Transforming the Role China plays in your global network to capture cost advantages in R&D, design, and engineering as well as manufacturing, customization, and service. The Authors also put forward a radical alternative: forge a global alliance with a Chinese company-and use it to bolster your chances of success not just in China but in global markets. Strategic Management - Chinese Business Enterprises - China 11181/MKRI-P/XII-2008 11182/MKRI-P/XII-2008 11182/MKRI-P/XII-2008 11181/MKRI-P/XII-2008 11181/MKRI-P/XII-2008 11182/MKRI-P/XII-2008