01393     2200289   4500001002100000005001500021035002000036008004100056020001400097041000800111082001000119084001600129100002500145245010700170260002900277300002300306500002500329520052500354650004100879650002700920990002600947990002600973990002600999990002601025990002601051990002601077INLIS00000000000312920221112020111  a0010-0520003129221112                |          | eng    a157851780  aeng  a658.8  a658.8 CHA s0 aChakravorti, Bhaskar14aSlow Pace Fast of Change :bBringing Innovations to Market in a Connected World /cBhaskar Chakravorti  aBoston :bThomson,c2003  axv,216 p. ;c24 cm  aIndeks : p.203 - 213  aThis book in the pells back the many factors and offers into plan for succesfuly streering innovations from the lab the living room. Chakavorti explans the vagaries of market adoptions by highligting a paradox in the widely celebrated concept of network effects: Whil everone loves a great idea, individuals will embarce it only if they believe others will too. In markets with strong interconnections among participant, this equelibrium slow adpotion and protecs the status quodespite the innovations clear superiority. 4aTecnological innovations - Marketing 4aRational choise theory  a10921/MKRI-P/XII 2008  a10922/MKRI-P/XII 2008  a10922/MKRI-P/XII 2008  a10921/MKRI-P/XII 2008  a10921/MKRI-P/XII 2008  a10922/MKRI-P/XII 2008