01810     2200301   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100001800149245004300167250001200210260004200222300003800264500002600302520095600328650003701284650003101321990002601352990002601378990002601404990002601430990002601456990002601482INLIS00000000000319420221026094247  a0010-0520003194221026                |          | eng    a0-07-059715-4  aeng  a338.8  a338.8 ASW i0 aAswathappa, K1 aInternational Business /cK Aswathappa  a2nd ed.  aNew Delhi :bTata Mc Graw Hill,c2006  axxvi, 550 p. :b: Illus. ;c24 cm  aIndeks : p. 541 - 550  aGlobalisation of business is the order of the day. Increasingly, firms are buying and selling goods and services or investing funds accros the globe. It is not just the multinational firms that are active players in international busines; even small enterprises are busy in cross-border business, as is evidenced by India's experience.It is an attempt inthe direction to provide to the readersa comprehensive text about global business. The text has been divide into four parts containing 17 chapters. Part 1 (Chapters 1-5) sets the tone for international business. Part 2 (Chapters 6-12) covers a detailed discussion on all functional areas of international business.Part 3 (Chapters 13-15) contains interesting discussion on facilitators of global business. Chapters 16 and 17 form Part 4 of the text. This part explains why and how removing cross-cultural illiteracy and managing cultural diversity are crucial for succes in international business. 4aInternational Economic Relations 4aMultinational Corporations  a11423/MKRI-P/XII-2008  a11424/MKRI-P/XII-2008  a11424/MKRI-P/XII-2008  a11423/MKRI-P/XII-2008  a11423/MKRI-P/XII-2008  a11424/MKRI-P/XII-2008