01519     2200265   4500001002100000005001500021035002000036008004100056020001500097041000800112082001000120084001600130100002300146245006500169250001300234260004700247300004400294500002600338504001700364520077400381650002801155650001801183990002601201990002601227INLIS00000000000320020221010093837  a0010-0520003200221010                |          | eng    a0534619029  aeng  a153.8  a153.8 LAR p0 aLarson, Charles U.1 aPersuasion Reception and Responsibility /cCharles U. Larson  a10th ed.  aBelmont :bBerret Koehler Publisher,c2004  axii, 404 p.; 24 cm :b: illus. ;c24 cm  aIndeks : p. 393 - 404  ap. 379 - 392  aThese dramatic and dangerous times frightened us to the core, and when I faced teaching my first college class in persuasion, it seemed as if we were on the brink of anarchy. It was large class--fifty or sixty students, as I recall. Given the tenor of the national mood, I didn't feel there was any way I could simply teach these students to speak persuasively. Instead, I decided to teach the course from the perspective of the receiver, the consumer of persuasion who was faced with thousands of persuasive appeals every day--some of which seemed benign, others malignant. The goal of the tenth edition remains the same as in the previous editions: to help train you to be a critical, questioning, and somewhat suspicious consumer and receiver of persuasive messages. 4aPersuasion (Psychology) 4aCommunication  a11547/MKRI-P/XII-2008  a11548/MKRI-P/XII-2008