01803     2200301   4500001002100000005001500021035002000036008004100056020002200097041000800119082001100127084001700138100002400155245007400179250001200253260004200265300004800307500002200355520092400377650002101301700002301322990002601345990002601371990002601397990002601423990002601449990002601475INLIS00000000000328120221112013512  a0010-0520003281221112                |          | eng    a978-0-324-36115-5  aeng  a658.84  a658.84 CZI i0 aCzinkota, Michael R1 aInternational Marketing /cMichael R. Czinkota and Ilkka A. Ronkainen  a8th Ed.  aMason :bThomson South-Western,c2007  axxx, 646 p.+ (G1-I24) :b: illus. ;c28 cm.  aIndeks : p.I1-I24  aThe text is designed primarily for the advanced undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. This book reflects the highly dynamic nature of the international marketplace. It offer a perspective on the shift from marketplace to market space, and the impact of this revolution on international marketers in terms of outreach, research, and competition. It vignettes reflect state-of-the-art corporate practices. It includes links to the web sites of companies, data sources, governments, international organizations, and monitors of international marketing issues. It focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. It gives increased attention to developing economies and economies in transition. 4aExport Marketing0 aIlkka A. Ronkainen  a11147/MKRI-P/XII-2008  a11148/MKRI-P/XII-2008  a11147/MKRI-P/XII-2008  a11148/MKRI-P/XII-2008  a11148/MKRI-P/XII-2008  a11147/MKRI-P/XII-2008