01656 2200289 4500001002100000005001500021035002000036008004100056020002200097041000800119082001200127084001800139100001800157245008700175260005100262300003800313500002300351520075500374650006001129700002101189990002601210990002601236990002601262990002601288990002601314990002601340INLIS00000000000328420221110110810 a0010-0520003284221110 | | eng  a978-1-4221-1696-8 aeng a658.049 a658.049 HEX o0 aHexter, Jimmy1 aOperation China :bFrom Strategy to Execution /cJimmy Hexter and Jonathan Woetzel aBoston :bHarvard Business Scholl Press,c2007 axix, 212 p. :b: illus. ;c24 cm. aIndeks : p.203-210 aIn this book the authors survey the most recent changes in China, outline best practices for key functional areas, and highlight operating innovations that are just starting to emerge. The authors' key point is simple: even the best strategies are only as good as their execution. Success in China now depends on designing, marketing, producing, and channeling goods to customers as effectively and efficiently as possible - drawing from global best practices that are adapted to the distinctly Chinese context. Superb execution on the level that multinationals would expect in developed markets - the new gold standard - is neither common nor easy. But those that are successful may in turn be able to leverage the China advantage into a global one. 4aInternational business enterprises - China - Management0 aJonathan Woetzel a11155/MKRI-P/XII-2008 a11156/MKRI-P/XII-2008 a11156/MKRI-P/XII-2008 a11155/MKRI-P/XII-2008 a11155/MKRI-P/XII-2008 a11156/MKRI-P/XII-2008