01960     2200277   4500001002100000005001500021035002000036008004100056020002200097041000800119082001200127084001800139100002200157245008800179260004500267300003900312500002500351504001600376520111700392650003601509650001701545990003001562990003001592990003001622990003001652INLIS00000000000340720221112104958  a0010-0520003407221112                |          | eng    a978-1-4221-1912-9  aeng  a658.403  a658.403 RED d0 aRedman, Thomas C.1 aData Driven :bProfiting from Your Most Important Business Aset /cThomas C. Redman  aBoston :bHardvard Business Press,c2008  axiii, 257 p. :b: illus. ;c24 cm.  aIndeks : p.247 - 256  ap.235 - 246  aThis book is you're looking for to get you excited about data. The most valuable gift of it is that it is a nontechnical journey through a very technical topic. It's not a "how to" book, the examples here are detailed enough to help you drive change in the way your company handles data. Author Redman, widely known as "The Data Doc," draws from his extensive experience as a data quality consultant to midsize and large corporations to show yo how. It provides the tools and describes the mind-set you need to finally leverage this valuable asset. He explains how to improve your data quality and unlock its full value. He outlines fifteen ways you can bring your information to market as a product or service in and of itself: becoming a provider of new data content is only the most obvious. You can also unbundle and sell data you already have "informationalize" existing products and systems, and exploit asymmetries that stem from market data. He shows that by putting the right data at the center of your organization, you can dramatically reduce the uncertainly inherent in your daily business decisions. 4aInformation Resouces Management 4aOrganization  a11439/MKRI/MKRI-P/XI-2008  a11440/MKRI/MKRI-P/XI-2008  a11439/MKRI/MKRI-P/XI-2008  a11440/MKRI/MKRI-P/XI-2008