02284     2200349   4500001002100000005001500021035002000036008004100056020001500097041000800112082001000120084001600130100002700146700002600173245011000199250001200309260003400321300003700355500002600392520121500418650004601633650002401679650002301703990002601726990002601752990002601778990002601804990002601830990002601856990002601882990002601908INLIS00000000000341420221112104454  a0010-0520003414221112                |          | eng    a0131861360  aeng  a658.4  a658.4 KLU s0 aKluyver, Cornelis A.de0 aand John A. Pearce II1 aStrategy :bA View From The Top (An Executive Perspective) /cCornelis A.de Kluyver and John A. Pearce II  a2nd ed.  aNew Jersey :bElsevier,c2006  axvi, 159 p. :b: illus. ;c24 cm  aIndeks : p. 155 - 159  a"Corporate success depends to a considerable degree on the ability of senior executives to craft and implement effective strategies. Companies that enjoy to competitive advantage over their rivals typically have a better grasp of what their customers prefer, how they can create value, who their competitors are, and how they behave. This book is designed to be a practical guide for executives, MBA, and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the first edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout. New in the second edition: ? A Chapter on ?Strategy and Performance? explicitly linking strategy formulation to implementation and organizational change., ? More extensive discussion of globalization as a driver of strategy formulation., ? A new section on industry evolution and its implications for crafting a strategy., ? A greater focus on knowledge and brand value as strategic resources., ? Expanded coverage of corporate strategy including a discussion of what is core, when to diversity away from the core, and of ways to manage a diversified portfolio of business. 4aStartegic  Management - Executive Ability 4aPersonnel directors 4aStrategic Planning  a11173/MKRI-P/XII-2008  a11174/MKRI-P/XII-2008  a11174/MKRI-P/XII-2008  a11173/MKRI-P/XII-2008  a11173/MKRI-P/XII-2008  a11174/MKRI-P/XII-2008  a11173/MKRI-P/XII-2008  a11174/MKRI-P/XII-2008