na INLIS000000000003414 20221112104454 0010-0520003414 221112 | | eng 0131861360 eng 658.4 658.4 KLU s Kluyver, Cornelis A.de and John A. Pearce II Strategy : A View From The Top (An Executive Perspective) / Cornelis A.de Kluyver and John A. Pearce II 2nd ed. New Jersey : Elsevier, 2006 xvi, 159 p. : : illus. ; 24 cm Indeks : p. 155 - 159 "Corporate success depends to a considerable degree on the ability of senior executives to craft and implement effective strategies. Companies that enjoy to competitive advantage over their rivals typically have a better grasp of what their customers prefer, how they can create value, who their competitors are, and how they behave. This book is designed to be a practical guide for executives, MBA, and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the first edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout. New in the second edition: ? A Chapter on ?Strategy and Performance? explicitly linking strategy formulation to implementation and organizational change., ? More extensive discussion of globalization as a driver of strategy formulation., ? A new section on industry evolution and its implications for crafting a strategy., ? A greater focus on knowledge and brand value as strategic resources., ? Expanded coverage of corporate strategy including a discussion of what is core, when to diversity away from the core, and of ways to manage a diversified portfolio of business. Startegic Management - Executive Ability Personnel directors Strategic Planning 11173/MKRI-P/XII-2008 11174/MKRI-P/XII-2008 11174/MKRI-P/XII-2008 11173/MKRI-P/XII-2008 11173/MKRI-P/XII-2008 11174/MKRI-P/XII-2008 11173/MKRI-P/XII-2008 11174/MKRI-P/XII-2008