01153     2200253   4500001002100000005001500021035002000036008004100056020001500097041000800112082001000120084001600130100002000146245007600166260003600242300003500278500002300313520045000336650001600786650002100802650002400823990002600847990002600873INLIS00000000000356920221112104457  a0010-0520003569221112                |          | eng    a0471468541  aeng  a658.4  a658.4 ALL b0 aAllard, Kenneth1 aBusiness as War :bBattling for Competitive Advantage /cKenneth Allard  aUSA :bJohn Wiley & Sons,c2004  axii, 243 p. ; 24 cm. ;c24 cm.  aIndeks : p.235-243  aToday's competitive business environment is so hazardous-from threat of terrorism to black outs, from global competition to information overload-that it seems more like battle and waging war than commerce. Trying to implement even the most brilliant of business strategies is frequently impossible in the face of a shifting landscape that feels like it requires night vision goggles and precision guided weapons over marketing plans and metrics. 4aLeadership. 4aBusiness ethics. 4aStrategic planning.  a12092/MKRI-P/III-2009  a12092/MKRI-P/III-2009