01479     2200301   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100002200149245008700171250000800258260004500266300003300311500002300344520060200367990002600969990002600995990002601021990002601047990002601073990002601099990002601125990002601151INLIS00000000000358720221112012522  a0010-0520003587221112                |          | eng    a9780072882568  aeng  a659.2  a659.2 BIV p0 aBivins, Thomas H.1 aPublic Relations Writing :bThe Essentials of Style and Format /cThomas H. Bivins  a5th  aBoston :bMc Graw Hill Publishing,c2005  axii, 352 p.;23 cm. ;c23 cm.  aIndeks : p.353-359  aThis popular text equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered, enabling students to see how technology impacts the public relations industry. In the costantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.  a12349/MKRI-P/III-2009  a12350/MKRI-P/III-2009  a12350/MKRI-P/III-2009  a12349/MKRI-P/III-2009  a12350/MKRI-P/III-2009  a12349/MKRI-P/III-2009  a12349/MKRI-P/III-2009  a12350/MKRI-P/III-2009