01602     2200289   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100002000149700002800169245010900197250001200306260003500318300003500353500002400388520074700412650002501159650001601184990002801200990002801228990002801256990002801284INLIS00000000000403020221112105000  a0010-0520004030221112                |          | eng    a9780071283328  aeng  a658.6  a658.6 PEA f0 aPearce, John A.0 aRichard B. Robinson Jr.1 aFormulation, Implementations, and Control of Competitive Strategy /cJohn A. Pearce. Richard B. Robinson  a11th ed  aNew York :bMcGraw Hill,c2007  axxv,456 p. :b:illus, ;c25 cm  aIndeks : p.I-1 - 21  aThis book is a compherenhensive revisons designed to accommodate the needs of strategy student worldwide in our fast changing twenty first century. These are exciting times, and they are reflected on the many new develotment in this book and the accompanying . This preface describes what we have done to make the eleventh editons uniqely effective in preparing student for stategies decisions in tommorow fast paced global bussiness arene. They include, a chapter dedicated to corporate social responsibility and business ethich. A chapter dedicated to structuring effective century organizations, and to forth they provide a thorough, state of the art treatment of the critical business skill needed to plan and manage strategic activities. 4aManagement-Strategic 4aCompetition  a10923/ MKRI- P/XII 2008  a10924/ MKRI- P/XII 2008  a10924/ MKRI- P/XII 2008  a10923/ MKRI- P/XII 2008