01320     2200289   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100001900149700001600168700002100184700002100205245007300226250000900299260003600308300002600344500001900370520055000389650002100939650001800960990002600978990002601004INLIS00000000000413020221112020417  a0010-0520004130221112                |          | eng    a9780071265560  aeng  a659.2  a659.2 LAT p0 aLattimore, Dan0 aOtis Baskin0 aSuzette T.Heiman0 aElizabeth L.Toth1 aPublic Relations :bThe Propession and The Practice /cDan Lattimore  aEd.2  aNew York :bMc Graw Hill,c2007  axxiv,387hlm ;c25,5cm  aIndeks : Index  aPublic relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession. 4aPublic Relations 4aCommunication  a07475/MKRI-P/XII-2007  a07475/MKRI-P/XII-2007