01225     2200265   4500001002100000005001500021035002000036008004100056020001800097041000800115082001200123084001800135100002400153245009600177260004200273300003600315504001500351520043700366990002600803990002600829990002600855990002600881990002600907990002600933INLIS00000000000043120221112104347  a0010-0520000431221112                |          | eng    a0-471-26807-0  aeng  a658.409  a658.409 GAI c0 aGaines-Ross, Leslie1 aCEO Capital :bA Guide to Building CEO Reputation and Company Success /cLeslie Gaines-Ross  aNew Jersy :bJohn Wiley & Sons,c2003  axxi, 266 p. :billus. ;c24 cm.  ap. 233-255  aResearch confirms what every knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and senior executive at the legendary public relations firm Burson-Marsteller, descibes in practical, straightforward terms the successful strategies CEO's can follow to earn and sustain enduring corporate reputations.  a12219/MKRI-P/III-2009  a12218/MKRI-P/III-2009  a12218/MKRI-P/III-2009  a12219/MKRI-P/III-2009  a12219/MKRI-P/III-2009  a12218/MKRI-P/III-2009