na INLIS000000000004343 20221019015613 0010-0520004343 221019 | | eng 978-007-125948-4 eng 303.482 303.482 BEA i Beamer, Linda Intercultural Communication in the Global Workplace / Linda Beamer and Iris Varner 4th ed. New York : McGraw Hill, 2008. xiii, 455p.; ill . ; 23 cm. Indeks : Index Intercultural Communication In The Global Workplace offers student readers the solid theoretical foundation they need and a highly engaging writing style peppered with personal examples culled from the authors' experience living and working abroad. The authors zero in on the specific needs of a firm, from broad cultural and business values to the influence of culture on negotiations, to the structure of the firm and the richness of the message. Legal issues in intercultural business communication are covered extensively. Opening chapters contain detailed discussion of cultural values that influence intercultural business communication. 1. Communication in Management - social aspects 2. Business Communication - social aspects 3. International business enterprises - social aspects Iris Varner 07547/MKRI-P/XII-2007 10910/MKRI-P/XI-2008 10910/MKRI-P/XI-2008 07547/MKRI-P/XII-2007 07547/MKRI-P/XII-2007 10910/MKRI-P/XI-2008