01563     2200289   4500001002100000005001500021035002000036008004100056020001500097041000800112082001300120084001900133100001600152245007800168260003500246300003100281500002500312520073800337650002501075650002301100990002501123990002501148990002501173990002501198990002501223990002501248INLIS00000000000471720221112113225  a0010-0520004717221112                |          | eng    a0071437940  aeng  a658.4012  a658.4012 TRO t0 aTrout, Jack1 aTrout on Strategy :bCapturing Mindshare Conquering Markets /cJack Trout  aNew York :bMcGraw-Hill,c2004  axiv, 159p.; 22cm. ;c22cm.  aIndeks : p.151 - 159  aWhen you really need that perfect strategy there's only one place to turn to marketing guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. In a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy: strategy is all about survival, strategy is all about perceptions, strategy is all about being different, strategy is all about competition, strategy is all about specialization, strategy is all about simplicity, strategy is all about leadership, strategy is all about reality. 4aMarketing-Management 4aStrategic planning  a11024/MKRI-P/XI-2008  a11025/MKRI-P/XI-2008  a11025/MKRI-P/XI-2008  a11024/MKRI-P/XI-2008  a11024/MKRI-P/XI-2008  a11025/MKRI-P/XI-2008