02065     2200313   4500001002100000005001500021035002000036008004100056020001800097041000800115082001300123084001900136100002300155700001900178700002000197245011700217260003600334300004600370500002200416520110400438650001501542650003801557990002601595990002601621990002601647990002601673990002601699990002601725INLIS00000000000490220221112110833  a0010-0520004902221112                |          | eng    a0-07-291830-6  aeng  a658.4012  a658.4012 THO s0 aThompson, Arthur A0 aJohn E. Gamble0 aA.J. Strickland1 aStrategy :bCore Concepts, Analytical Tools, Readings /cArthur A. Thompson, John E. Gamble, and A.J. Strickland  aNew York :bMc Graw Hill,c2004  axxxii, 466+(I1 - I14) :billus. ;c25 cm.  aIndeks : p.I1-I14  aThis book offers a concise, lively, and user-friendly presentation of strategic management. The authors have developed a book that is sufficiently comprehensive in its coverage of important concepts and analytical tools while providing a desirable degree of depth and substance. It provides many convincing examples of strategy in action while maintaining a straightforward and integrated flow from one chapter to the next. It makes the discipline of business strategy relevant and professionally intriguing to students. The text features coverage of such important developments in business strategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as a standard part of strategic analysis; the spread of high-velocity change to more industries and company environments; and the fundamental changes in both strategy and internal operations as a result of the implementation of Internet technology applications across the globe. 4aManagement 4aStrategic planning - Case studies  a11107/MKRI-P/XII-2008  a11108/MKRI-P/XII-2008  a11108/MKRI-P/XII-2008  a11107/MKRI-P/XII-2008  a11107/MKRI-P/XII-2008  a11108/MKRI-P/XII-2008