01784 2200301 4500001002100000005001500021035002000036008004100056020001500097041000800112082001200120084001800132100002000150700001900170245004400189250001200233260004100245300003700286500002500323520094900348650003501297990002501332990002501357990002501382990002501407990002501432990002501457INLIS00000000000066920221112092625 a0010-0520000669221112 | | eng  a0471348856 aeng a647.940 a647.940 HSU m0 aHsu, Cathy H.C.0 aand Tom Powers1 aMarketing Hospitality /cCathy H.C. Hsu a3rd ed. aNew York :bJohn Wiley & Sons,c2001 axxii, 360p. :b: illus, ;c24cm. aIndeks : p.345 - 360 aThis book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan. 4aHospitality industry-Marketing a11018/MKRI-P/XI-2008 a11019/MKRI-P/XI-2008 a11019/MKRI-P/XI-2008 a11018/MKRI-P/XI-2008 a11018/MKRI-P/XI-2008 a11019/MKRI-P/XI-2008