na INLIS000000000008514 20221112110400 0010-0520008514 221112 | | eng 978-0-07-304355-5 eng 658.4 658.4 O’BR i O’Brien, James A George M. Marakas Introduction to Information Systems / James A. O’Brien and George M. Marakas 13th Ed. New York : Mc Graw Hill, 2007 The Thirteenth Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus, it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today's networked enterprises and global markets. This is the business and managerial perspective that this text brings to the study of information systems. Business --Data processing Management --Data processing Management information systems 16403/MKRI-P/XII-2009 16404/MKRI-P/XII-2009 16404/MKRI-P/XII-2009 16403/MKRI-P/XII-2009 16403/MKRI-P/XII-2009 16404/MKRI-P/XII-2009