00980     2200241   4500001002100000005001500021008004100036020001800077035001900095041000800114082001100122084001700133100002100150700002400171245002300195260003300218300003300251500002300284504001400307520039000321650001400711650001300725INLIS00000000000872120200508204509200508|||||||||   |   |||   |||| ||eng||  a9780072837865  0010-0520008721  aeng0 a380.11  a380.11/MAR/M0 aDonald R. Cooper0 aPamela S. Schindler00aMarketing research  aNew YorkbMc Graw Hillc2006  axix,790 hal.b: il.;c29 cm.  aIndeks : p.771-790  ap.726-749  aMarketing Research is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported marketing decisions with undergarduate students preparing to be future marketers. We have used our research and teching experience and our numerous research industry contacts to create a textbooks full of practical examples and researcher insights. 0aMarketing 0aresearch