01031     2200217   4500001002100000005001500021008004100036020001500077035001900092041000800111082001100119084001700130100001500147245001500162260003500177300003300212500002300245504001400268520050800282650002300790INLIS00000000000872220200508204509200508|||||||||   |   |||   |||| ||eng||  a0470051434  0010-0520008722  aeng0 a380.11  a380.11/SIN/S0 aArun Sinha00aSweet Spot  aCanadabWiley Publishingc2007  axviii, 238 p.b:il.;c24 cm.  aIndeks : p.234-238  ap.232-233  aThe sweet spot is that instant in which athletes at the top of their game make difficult tasks look easy. But sweet spots aren't the sole preserve of sports. Business, too, has its sweet spots- when a company's brands, products and services, finances, leaders, and marketers are all in tune with each other and with consumer needs aspirations, and budgets. When a business hits its sweet spot and everyone in the organization is aligned properly, growth, innovation, and success become natural and easy. 0aMarketing Business