01104     2200229   4500001002100000005001500021008004100036020001500077035001900092041000800111082001000119084001600129100002500145700002600170245005000196250001300246260003200259300003400291500002000325520051500345650001400860INLIS00000000000873620200508204512200508|||||||||   |   |||   |||| ||eng||  a0072525231  0010-0520008736  aeng0 a381.1  a381.1/PER/B0 aWilliam D. Perreault0 aJr. E Jerome McCarthy00aBasic Marketing: a global-managerial approach  a15th Ed.  aNew YorkbMcGraw-Hillc2005  axii, 793 p.b:illus.;c28 cm.  aIndeks : I1-I32  aThis book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. 0aMarketing