01122     2200253   4500001002100000005001500021008004100036020001800077035001900095041000800114082000800122084001400130100001800144700002200162700000800184245004700192250001200239260003200251300003300283500002300316504001000339520049400349650002500843INLIS00000000000874920200508204516200508|||||||||   |   |||   |||| ||eng||  a9780073137636  0010-0520008749  aeng0 a650  a650/PET/M0 aJ. Paul Peter0 aJames H. Donnelly0 aJr.00aMarketing Management: Knowledge and Skills  a8th Ed.  aNew YorkbMcGraw-Hillc2007  axvii, 813p.b:illus.;c26cm.  aIndeks : p.796-813  ap.788  aMarketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies. 0aMarketing-Management