00919     2200217   4500001002100000005001500021008004100036020001500077035001900092041000800111082000800119084001400127100001600141245008200157250001000239260003700249300003000286500002300316520031700339650004500656INLIS00000000000879120200508204527200508|||||||||   |   |||   |||| ||eng||  a0787982792  0010-0520008791  aeng0 a650  a650/WEI/U0 aMark Weiner00aUnleashing The Power of PR: contrarian's Guide to Marketing and Communication  aEd. 1  aSan FranciscobJossey-Bassc2006  axi, 246p.b:ill.;c24 cm.  aIndeks : p.237-247  aUnleashing The Power of PR explains how to use market research methods to plan and evaluate and public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. 0aPublic Relation - Business Communication