na INLIS000000000008805 20221111053934 0010-0520008805 221111 | | eng 9780470040225 ind 380.11 380.11 PAS p Passikoff, Robert Predicting Market Success / Robert Passikoff New Jersey : Wiley Publishing, 2006 xiv, 242 p. : :illus. ; 23 cm. Indeks : p.235-242 This leading-edge book introduces a new loyalty-based, customer-listenig system that outperforms traditional research methods. Based on years of experience as a brand consultant, Robert Passikoff shows you how to integrate loyalty and engagement metrics into existing marketing strategies-letting you accurately perdict market behavior, customer loyalty, sales, and profitability. marketing ed.1 20148/MKRI-P/X-2010 20149/MKRI-P/X-2010 20148/MKRI-P/X-2010 20149/MKRI-P/X-2010 20149/MKRI-P/X-2010 20148/MKRI-P/X-2010