00956     2200205   4500001002100000005001500021008004100036020001500077035001900092041000800111082000800119084001400127100001900141245004100160250001200201260003300213300002300246520046700269650001400736INLIS00000000000882120200508204535200508|||||||||   |   |||   |||| ||eng||  a0072828919  0010-0520008821  aeng0 a658  a658/KER/S0 aRoger A. Kerin00aStudy Guide : For Use With Marketing  a8th ed.  aNew YorkbMc Graw Hillc2006  avii,388 p.c27 cm.  aThe format of this study guide has come from the input of students just like yourself who want to do their best in every course they take. Focus groups with Business and Marketing majors have showed that they wanted a study guide designed to enhance thier exsiting study habits. These students reported that as they study their first task was most often to outline the chapter. Their next step was then to ralate the material in the book to real life situations. 0aMarketing