01695     2200301   4500001002100000005001500021035002000036008004100056020001600097041000800113082001400121084002000135100002300155245008900178250001200267260003100279300003300310500002600343520079200369650004201161650004001203990002501243990002501268990002501293990002501318990002501343990002501368INLIS00000000000095220221025102007  a0010-0520000952221025                |          | eng    a041595787-7  aeng  a324.70973  a324.70973 JOH n0 aJohnson, Dennis W.1 aNo Place for Amateurs : How Political Consultants are Reshaping /cDennis W. Johnson  a2nd ed.  aLondon :bRoutledge,c2007  axxi, 313 p. ; 23 cm ;c23 cm  aIndeks : p. 305 - 313  aThe Author of book, Dennis W. Johnson offers an insider's guide to how political consultants are reshaping American campaigns and elections. Despite the growth of citizen activitism sparked by mobile technology, social networking, and online communication, professional consultants are still the ones who call the shots in U.S. elections. This book critically examines the role played by political consultants who apply their skills and technologies to elect their candidates and clients. It shows how campaign weaponry is used by professionals and how consultants have become indispensable to modern campaigns. This book highlights the new technologies of micro-targeting and online communication, the new realities of fundraising, and the latest examples of modern election techniques. 4aPolitical consultants - United States 4aPolitical campaigns - United States  a10562/MKRI-P/XI-2008  a10563/MKRI-P/XI-2008  a10562/MKRI-P/XI-2008  a10563/MKRI-P/XI-2008  a10563/MKRI-P/XI-2008  a10562/MKRI-P/XI-2008