01570     2200313   4500001002100000005001500021035002000036008004100056020001800097041000800115082001000123084001600133100001800149245004700167250001200214260003100226300005000257500002500307504001600332520072700348650001801075650001301093990002501106990002501131990002501156990002501181990002501206990002501231INLIS00000000000095520221013025419  a0010-0520000955221013                |          | eng    a9780415410694  aeng  a302.2  a302.2 MCN i0 aMcNair, Brian1 aAn Introduction to Political Communication  a4th ed.  aLondon :bRoutledge,c2007  a222p :bxvii, 222p.; illus.; 24 cm. ;c24 cm.  aIndeks : p.218 - 222  ap.210 - 217  aThis book examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels. This is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK goverment communication since the Hutton report; the growing role of the internet in political communication. 4aCommunication 4aPolitics  a10496/MKRI-P/XI-2008  a10497/MKRI-P/XI-2008  a10497/MKRI-P/XI-2008  a10496/MKRI-P/XI-2008  a10496/MKRI-P/XI-2008  a10497/MKRI-P/XI-2008