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| Judul | Public Relations in Asia : An Anthology / Edited by Krishnamurthy Sriramesh |
| Pengarang | Public Relations in Asia : An Anthology |
| Penerbitan | Singapore : Thomson, 2004 |
| Deskripsi Fisik | xvii, 341p.; 23,5cm. ;23,5cm. |
| ISBN | 981-243-785-1 |
| Subjek | 1. Public Relations - Asia 2. Public Relations - Asia - Cross - Cultural studies |
| Abstrak | This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. |
| Catatan | Bibliography p.337 -341 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000007309 | 659.209 5 PUB p | Dapat dipinjam | Perpustakaan Lantai 3 - Mahkamah Konstitusi RI | Tersedia
pesan |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000001408 | ||
| 005 | 20221112015248 | ||
| 008 | 221112################|##########|#eng## | ||
| 020 | # | # | $a 981-243-785-1 |
| 035 | # | # | $a 0010-0520001408 |
| 041 | $a eng | ||
| 082 | # | # | $a 659.209 5 |
| 084 | # | # | $a 659.209 5 PUB p |
| 100 | 0 | # | $a Public Relations in Asia : An Anthology |
| 245 | 1 | # | $a Public Relations in Asia : $b An Anthology /$c Edited by Krishnamurthy Sriramesh |
| 260 | # | # | $a Singapore :$b Thomson,$c 2004 |
| 300 | # | # | $a xvii, 341p.; 23,5cm. ; $c 23,5cm. |
| 504 | # | # | $a Bibliography p.337 -341 |
| 520 | # | # | $a This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. |
| 650 | 4 | $a 1. Public Relations - Asia | |
| 650 | 4 | $a 2. Public Relations - Asia - Cross - Cultural studies | |
| 990 | # | # | $a 07309/MKRI-P/XII-2007 |
| 990 | # | # | $a 07309/MKRI-P/XII-2007 |
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