| Judul | International Business / K Aswathappa |
| Pengarang | Aswathappa, K |
| EDISI | 2nd ed. |
| Penerbitan | New Delhi : Tata Mc Graw Hill, 2006 |
| Deskripsi Fisik | xxvi, 550 p. :: Illus. ;24 cm |
| ISBN | 0-07-059715-4 |
| Subjek | International Economic Relations Multinational Corporations |
| Abstrak | Globalisation of business is the order of the day. Increasingly, firms are buying and selling goods and services or investing funds accros the globe. It is not just the multinational firms that are active players in international busines; even small enterprises are busy in cross-border business, as is evidenced by India's experience.It is an attempt inthe direction to provide to the readersa comprehensive text about global business. The text has been divide into four parts containing 17 chapters. Part 1 (Chapters 1-5) sets the tone for international business. Part 2 (Chapters 6-12) covers a detailed discussion on all functional areas of international business.Part 3 (Chapters 13-15) contains interesting discussion on facilitators of global business. Chapters 16 and 17 form Part 4 of the text. This part explains why and how removing cross-cultural illiteracy and managing cultural diversity are crucial for succes in international business. |
| Catatan | Indeks : p. 541 - 550 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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| 100 | 0 | # | $a Aswathappa, K |
| 245 | 1 | # | $a International Business /$c K Aswathappa |
| 250 | # | # | $a 2nd ed. |
| 260 | # | # | $a New Delhi :$b Tata Mc Graw Hill,$c 2006 |
| 300 | # | # | $a xxvi, 550 p. : $b : Illus. ; $c 24 cm |
| 500 | # | # | $a Indeks : p. 541 - 550 |
| 520 | # | # | $a Globalisation of business is the order of the day. Increasingly, firms are buying and selling goods and services or investing funds accros the globe. It is not just the multinational firms that are active players in international busines; even small enterprises are busy in cross-border business, as is evidenced by India's experience.It is an attempt inthe direction to provide to the readersa comprehensive text about global business. The text has been divide into four parts containing 17 chapters. Part 1 (Chapters 1-5) sets the tone for international business. Part 2 (Chapters 6-12) covers a detailed discussion on all functional areas of international business.Part 3 (Chapters 13-15) contains interesting discussion on facilitators of global business. Chapters 16 and 17 form Part 4 of the text. This part explains why and how removing cross-cultural illiteracy and managing cultural diversity are crucial for succes in international business. |
| 650 | 4 | $a International Economic Relations | |
| 650 | 4 | $a Multinational Corporations | |
| 990 | # | # | $a 11423/MKRI-P/XII-2008 |
| 990 | # | # | $a 11423/MKRI-P/XII-2008 |
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| 990 | # | # | $a 11424/MKRI-P/XII-2008 |
| 990 | # | # | $a 11424/MKRI-P/XII-2008 |
| 990 | # | # | $a 11424/MKRI-P/XII-2008 |
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