| Judul | Persuasion Reception and Responsibility / Charles U. Larson |
| Pengarang | Larson, Charles U. |
| EDISI | 10th ed. |
| Penerbitan | Belmont : Berret Koehler Publisher, 2004 |
| Deskripsi Fisik | xii, 404 p.; 24 cm :: illus. ;24 cm |
| ISBN | 0534619029 |
| Subjek | Persuasion (Psychology) Communication |
| Abstrak | These dramatic and dangerous times frightened us to the core, and when I faced teaching my first college class in persuasion, it seemed as if we were on the brink of anarchy. It was large class--fifty or sixty students, as I recall. Given the tenor of the national mood, I didn't feel there was any way I could simply teach these students to speak persuasively. Instead, I decided to teach the course from the perspective of the receiver, the consumer of persuasion who was faced with thousands of persuasive appeals every day--some of which seemed benign, others malignant. The goal of the tenth edition remains the same as in the previous editions: to help train you to be a critical, questioning, and somewhat suspicious consumer and receiver of persuasive messages. |
| Catatan | Indeks : p. 393 - 404 p. 379 - 392 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000003200 | ||
| 005 | 20221010093837 | ||
| 008 | 221010################|##########|#eng## | ||
| 020 | # | # | $a 0534619029 |
| 035 | # | # | $a 0010-0520003200 |
| 041 | $a eng | ||
| 082 | # | # | $a 153.8 |
| 084 | # | # | $a 153.8 LAR p |
| 100 | 0 | # | $a Larson, Charles U. |
| 245 | 1 | # | $a Persuasion Reception and Responsibility /$c Charles U. Larson |
| 250 | # | # | $a 10th ed. |
| 260 | # | # | $a Belmont :$b Berret Koehler Publisher,$c 2004 |
| 300 | # | # | $a xii, 404 p.; 24 cm : $b : illus. ; $c 24 cm |
| 500 | # | # | $a Indeks : p. 393 - 404 |
| 504 | # | # | $a p. 379 - 392 |
| 520 | # | # | $a These dramatic and dangerous times frightened us to the core, and when I faced teaching my first college class in persuasion, it seemed as if we were on the brink of anarchy. It was large class--fifty or sixty students, as I recall. Given the tenor of the national mood, I didn't feel there was any way I could simply teach these students to speak persuasively. Instead, I decided to teach the course from the perspective of the receiver, the consumer of persuasion who was faced with thousands of persuasive appeals every day--some of which seemed benign, others malignant. The goal of the tenth edition remains the same as in the previous editions: to help train you to be a critical, questioning, and somewhat suspicious consumer and receiver of persuasive messages. |
| 650 | 4 | $a Communication | |
| 650 | 4 | $a Persuasion (Psychology) | |
| 990 | # | # | $a 11547/MKRI-P/XII-2008 |
| 990 | # | # | $a 11548/MKRI-P/XII-2008 |
Content Unduh katalog
Karya Terkait :