Judul | Public Relations Writing : The Essentials of Style and Format / Thomas H. Bivins |
Pengarang | Bivins, Thomas H. |
EDISI | 5th |
Penerbitan | Boston : Mc Graw Hill Publishing, 2005 |
Deskripsi Fisik | xii, 352 p.;23 cm. ;23 cm. |
ISBN | 9780072882568 |
Abstrak | This popular text equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered, enabling students to see how technology impacts the public relations industry. In the costantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. |
Catatan | Indeks : p.353-359 |
Bahasa | Inggris |
Bentuk Karya | Tidak ada kode yang sesuai |
Target Pembaca | Tidak ada kode yang sesuai |
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245 | 1 | # | $a Public Relations Writing : $b The Essentials of Style and Format /$c Thomas H. Bivins |
250 | # | # | $a 5th |
260 | # | # | $a Boston :$b Mc Graw Hill Publishing,$c 2005 |
300 | # | # | $a xii, 352 p.;23 cm. ; $c 23 cm. |
500 | # | # | $a Indeks : p.353-359 |
520 | # | # | $a This popular text equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered, enabling students to see how technology impacts the public relations industry. In the costantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. |
990 | # | # | $a 12349/MKRI-P/III-2009 |
990 | # | # | $a 12349/MKRI-P/III-2009 |
990 | # | # | $a 12349/MKRI-P/III-2009 |
990 | # | # | $a 12349/MKRI-P/III-2009 |
990 | # | # | $a 12350/MKRI-P/III-2009 |
990 | # | # | $a 12350/MKRI-P/III-2009 |
990 | # | # | $a 12350/MKRI-P/III-2009 |
990 | # | # | $a 12350/MKRI-P/III-2009 |
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