| Judul | Public Relations : The Propession and The Practice / Dan Lattimore |
| Pengarang | Lattimore, Dan Otis Baskin Suzette T.Heiman Elizabeth L.Toth |
| EDISI | Ed.2 |
| Penerbitan | New York : Mc Graw Hill, 2007 |
| Deskripsi Fisik | xxiv,387hlm ;25,5cm |
| ISBN | 9780071265560 |
| Subjek | Public Relations Communication |
| Abstrak | Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession. |
| Catatan | Indeks : Index |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000007475 | 659.2 LAT p | Dapat dipinjam | Perpustakaan Lantai 3 - Mahkamah Konstitusi RI | Tersedia
pesan |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000004130 | ||
| 005 | 20221112020417 | ||
| 008 | 221112################|##########|#eng## | ||
| 020 | # | # | $a 9780071265560 |
| 035 | # | # | $a 0010-0520004130 |
| 041 | $a eng | ||
| 082 | # | # | $a 659.2 |
| 084 | # | # | $a 659.2 LAT p |
| 100 | 0 | # | $a Lattimore, Dan |
| 245 | 1 | # | $a Public Relations : $b The Propession and The Practice /$c Dan Lattimore |
| 250 | # | # | $a Ed.2 |
| 260 | # | # | $a New York :$b Mc Graw Hill,$c 2007 |
| 300 | # | # | $a xxiv,387hlm ; $c 25,5cm |
| 500 | # | # | $a Indeks : Index |
| 520 | # | # | $a Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession. |
| 650 | 4 | $a Communication | |
| 650 | 4 | $a Public Relations | |
| 700 | 0 | # | $a Elizabeth L.Toth |
| 700 | 0 | # | $a Otis Baskin |
| 700 | 0 | # | $a Suzette T.Heiman |
| 990 | # | # | $a 07475/MKRI-P/XII-2007 |
| 990 | # | # | $a 07475/MKRI-P/XII-2007 |
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