| Judul | CEO Capital : A Guide to Building CEO Reputation and Company Success / Leslie Gaines-Ross |
| Pengarang | Gaines-Ross, Leslie |
| Penerbitan | New Jersy : John Wiley & Sons, 2003 |
| Deskripsi Fisik | xxi, 266 p. :illus. ;24 cm. |
| ISBN | 0-471-26807-0 |
| Abstrak | Research confirms what every knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and senior executive at the legendary public relations firm Burson-Marsteller, descibes in practical, straightforward terms the successful strategies CEO's can follow to earn and sustain enduring corporate reputations. |
| Catatan | p. 233-255 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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