| Judul | Going Negative : How Political Advertisements Shrink & Polarize the Electorate 01231 / Stephen Ansolabehere and Shanto Iyengar |
| Pengarang | Ansolabehere, Stephen Shanto Iyengar |
| Penerbitan | New York : KemasBuku, 1997 |
| Deskripsi Fisik | VIII, 243 hlm.; 23 cm ;23 cm |
| ISBN | 0-864-83711-0 |
| Subjek | Proses Politik Amerika |
| Abstrak | Winner of the 1996 Goldsmith book prize. Political advertisisng has been called the worst cancer in American siciety. Candidates spend millions on ads that are nothing more than nasty personal attacks on their rivals. Now, in a landmark six-year study, two of the nation's leding political scientist show exactly how cancerous the ad spot has become. Drawing on both laboratory exsperiments and the real world of America's presindential, gurbernatorial, and congressional races, the authors argue that negative advertising depresses voter turnout, and that political counsultant intentionally use ads for this purpose. |
| Catatan | I. Judul |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000001231 | 324.73 ANS g | Dapat dipinjam | Perpustakaan Lantai 3 - Mahkamah Konstitusi RI | Tersedia
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| 300 | # | # | $a VIII, 243 hlm.; 23 cm ; $c 23 cm |
| 504 | # | # | $a I. Judul |
| 520 | # | # | $a Winner of the 1996 Goldsmith book prize. Political advertisisng has been called the worst cancer in American siciety. Candidates spend millions on ads that are nothing more than nasty personal attacks on their rivals. Now, in a landmark six-year study, two of the nation's leding political scientist show exactly how cancerous the ad spot has become. Drawing on both laboratory exsperiments and the real world of America's presindential, gurbernatorial, and congressional races, the authors argue that negative advertising depresses voter turnout, and that political counsultant intentionally use ads for this purpose. |
| 650 | 4 | $a Proses Politik Amerika | |
| 700 | 0 | # | $a Shanto Iyengar |
| 990 | # | # | $a 01231/MKRI-P/I-2005 |
| 990 | # | # | $a 01231/MKRI-P/I-2005 |
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