| Judul | Business To Business Marketing : A Strategic Approach / Michael H. Morris [et.al] |
| Pengarang | Morris, Michael H. [et.al] |
| EDISI | 3 rd. ed. |
| Penerbitan | London : Sage Publication, 2001 |
| Deskripsi Fisik | XXIII, 536 hlm.; 26 cm. ;26 cm. |
| ISBN | 0-8039-5964-8 |
| Subjek | Manajemen Penjualan |
| Abstrak | Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships. |
| Catatan | Indeks : Index |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000001666 | 658.8 MOR b | Dapat dipinjam | Perpustakaan Lantai 3 - Mahkamah Konstitusi RI | Tersedia
pesan |
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| 084 | # | # | $a 658.8 MOR b |
| 100 | 0 | # | $a Morris, Michael H. [et.al] |
| 245 | 1 | # | $a Business To Business Marketing : A Strategic Approach /$c Michael H. Morris [et.al] |
| 250 | # | # | $a 3 rd. ed. |
| 260 | # | # | $a London :$b Sage Publication,$c 2001 |
| 300 | # | # | $a XXIII, 536 hlm.; 26 cm. ; $c 26 cm. |
| 500 | # | # | $a Indeks : Index |
| 520 | # | # | $a Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships. |
| 650 | 4 | $a Manajemen Penjualan | |
| 990 | # | # | $a 01666/MKRI-P/II-2005 |
| 990 | # | # | $a 01666/MKRI-P/II-2005 |
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