| Judul | Marketing Hospitality / Cathy H.C. Hsu |
| Pengarang | Hsu, Cathy H.C. and Tom Powers |
| EDISI | 3rd ed. |
| Penerbitan | New York : John Wiley & Sons, 2001 |
| Deskripsi Fisik | xxii, 360p. :: illus, ;24cm. |
| ISBN | 0471348856 |
| Subjek | Hospitality industry-Marketing |
| Abstrak | This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan. |
| Catatan | Indeks : p.345 - 360 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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| 250 | # | # | $a 3rd ed. |
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| 300 | # | # | $a xxii, 360p. : $b : illus, ; $c 24cm. |
| 500 | # | # | $a Indeks : p.345 - 360 |
| 520 | # | # | $a This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan. |
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| 700 | 0 | # | $a and Tom Powers |
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| 990 | # | # | $a 11018/MKRI-P/XI-2008 |
| 990 | # | # | $a 11019/MKRI-P/XI-2008 |
| 990 | # | # | $a 11019/MKRI-P/XI-2008 |
| 990 | # | # | $a 11019/MKRI-P/XI-2008 |
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