| Judul | No Place for Amateurs : How Political Consultants are Reshaping / Dennis W. Johnson |
| Pengarang | Johnson, Dennis W. |
| EDISI | 2nd ed. |
| Penerbitan | London : Routledge, 2007 |
| Deskripsi Fisik | xxi, 313 p. ; 23 cm ;23 cm |
| ISBN | 041595787-7 |
| Subjek | Political consultants - United States Political campaigns - United States |
| Abstrak | The Author of book, Dennis W. Johnson offers an insider's guide to how political consultants are reshaping American campaigns and elections. Despite the growth of citizen activitism sparked by mobile technology, social networking, and online communication, professional consultants are still the ones who call the shots in U.S. elections. This book critically examines the role played by political consultants who apply their skills and technologies to elect their candidates and clients. It shows how campaign weaponry is used by professionals and how consultants have become indispensable to modern campaigns. This book highlights the new technologies of micro-targeting and online communication, the new realities of fundraising, and the latest examples of modern election techniques. |
| Catatan | Indeks : p. 305 - 313 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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| 520 | # | # | $a The Author of book, Dennis W. Johnson offers an insider's guide to how political consultants are reshaping American campaigns and elections. Despite the growth of citizen activitism sparked by mobile technology, social networking, and online communication, professional consultants are still the ones who call the shots in U.S. elections. This book critically examines the role played by political consultants who apply their skills and technologies to elect their candidates and clients. It shows how campaign weaponry is used by professionals and how consultants have become indispensable to modern campaigns. This book highlights the new technologies of micro-targeting and online communication, the new realities of fundraising, and the latest examples of modern election techniques. |
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