Business Enterprises - Asia -- Semikonduktor Industry - Asia

Indeks : p.233-244 ; This book focuses on ASM's high-tech journey by outlining how it faced particular challenges at different phases of its life cycle, turned crises into opprtunities, and executied prudent strategies after carefully sizing up the competition and the market it served. It is a strong testimony that high-tech, differentiated products are worth pursuing, and sizable R&D efforts with 600 staff in Hong Kong and Singapore combined will yield dividends to its shareholders. It will find that Lam is both a visionary leader and a hands-on manager; he is well-versed in business strategy and intimately familiar with technology trends; and he treasure tradition while simultaneously embracing innovation. Under his leadership, ASM's adventure is phenomenal and well worth studying. As an example, the company's vertically integrated manufacturing structure combines the best of technologies and managerial talents, proving to be exemplary in the development of a semiconductor assembly equipment industry in Asia.