Competition -- Management -- Business Enterprises

Indeks : p.336 - 346 ; This book brought the concepts and observations of industrial economists into the realm of business policy in a way that students and practitioners could comprehend and appreciate. The author has tried to depend and broaden the content of the earlier book in those places where Walker felt something was obviously missing. It is certain, that strategy specialists will still see areas that could be developed more effectively, and students will inevitably want more examples and tools for practice. These additions will have to wait until the next time arround. He has tried to keep the book grounded in research or, when research was lacking, in the most reasonable logic available. Chapter 1 is to introduce the concept of strategy in its multiple forms without losing the central point that strategy defines how the firm makes money. Chapter 2 contains a new section on "willingness-to-pay", with methods and examples. Chapter 3 is that interfirm coordination on price or other variables is hard to establish and, even when it is legal, hard to maintain. Chapter 4 includes a chart on Samsung's dynamic growth cycle and on substitution of DVDs for VCDs. Chapters 6 and 8 have sidebars on China. Chapter 10 has a new section on divisional performance metrics, based on residual income. Chapter 11 has a new sidebar on Sarbanes-Oxley (SOX) Rule 404 and a section on the consequences of board practices for the firm's share price.